How Obama Stole Romney?s RNC Thunder With Clever Social Media

President Barack Obama managed to steal an impressive amount of Gov. Mitt Romney's press coverage with a few, cheap social media tricks, including the most retweeted post of the convention. In comparison to the Republican National Convention's all-out multi-million dollar conservative carnival, Obama made front page Google News with dramatically less effort and at no cost with three clever social media projects: answering questions from Reddit users for 30 minutes, tweeting "This seat's taken" in response to Clint Eastwoods silly stand-up routine (51K retweets), and releasing the White House beer recipe. Sure, Obama has the spotlight advantage because he's the President, but it goes to show that all the money and staging in the world can't compete with cleverness.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/aETWiXf59bo/

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